AdEaters' Night back in Slovakia by Tatiana Hadarova

AdEaters' Night is international one-night festival of ads, which after several years is coming back to Slovakia. This year it is going to take place in Palace Cinemas, Aupark shoping mall in Bratislava. On February, 22. all the keen adeaters can enjoy the best and also the worst of the creative world of commercials. This international event is a spectacular celebration of creativity of advertising. Every year it offers an excellent show of the most original spots from all around the world. And how was this specific show born? AdEaters' Night is based on passion of Jean Marie Bouriscot, who is now the biggest collector and keeper of commercial spots in the world. Every year he gets about 25.000 new spots for his collection, which he collects from all around the world an today his film library constits of about 700.000 "pieces". The show was for the first time held in 1981. The main purpose was to gather up enough money to keep this unique collection. Throughout the years AdEaters' Night has spread into 160 cities in 47 different countries, from Hong Kong to Mexico City. He biggest attraction of this years' show in Bratislava will be the serie of french ads promoting cigarettes. The interesting fact about them is that they were directed by one of the most famous cult directors as David Lynch or Roman Polanski. Another extra piece will be advertisement with Madonna directed by her husband Guy Richie and we could also see asian specific commercials for insurance companies. Apart of the show of 500 ads oraganisers also prepared juicy program for the visitors. Those, who are planning to go to AdEaters' Night may look forward to see dance and fashion show, midnight surprise and to have fun on afteraprty.

related story: http://www.nuitdespublivores.com/us/

by Tatiana Hadarova for PocketNews (http://pocketnews.tv)

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