Apple, NBC at odds on pricing by Notme dfsfs

The "marriage" between Apple and NBC Universal is at its end. NBC decided not to renew the contract selling their TV shows with Apple's iTunes.On Friday Apple announced that they will no longer sell programs for NBC Universal through iTunes, because NBC decided to raise the price for downloading to more than a double of its actual price. Apple refused to set the price for downloading at $4.99, their current price is $1.99."We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase," Eddy Cue, Apple's vice president of iTunes, said in a statement.According to a New York Times report, NBC Universal notified Apple of its decision late on Thursday, but they are trying to reduce the piracy preventing pirated material from being uploaded to Apple's popular iPod, as the discussions will continue until December when the contract ends.NBC Universal declared that they accounted about 40 percent of iTunes downloads, but Apple said that NBC accounted for 30 percent of sales of iTunes TV shows.A Forrester analyst James McQuivey said: "NBC doesn't feel like iTunes is critical to its future business. And Apple doesn't feel like NBC is critical to their business going forward -- I think they're wrong."

related story: http://www.australianit.news.com.au/story/0,24897,22356439-5013038,00.html

by Notme dfsfs for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.
Edited by: Katarina Zerzanova