'Cloverfield' movie takes success by Daniela Simkova

The movie scene hosted an amazing movie hit, which was the first product of the film industry for the 2008. The movie called 'Cloverfield' had taken the audience from the very begining. The official trailer was that good, that we would think that movie can't be better than its trailer. Mr. Rob Moore, a Paramount vice chairman lead us out of the wrong impression and stated: „As we started it, we asked, how do we draw people in and have them say, `Hey, I want to know more about that. That looked cool, that looked intriguing.' Then fortunately, they delivered a movie that was as unique and engaging as people had hoped from the marketing campaign." 'Cloverfield' is a tate about a monster, which causes a chaos and perplexity in the New York City. A story is to be seen from the record of the partygoer's camera as it makes mess in the city of New York. The benefit lied in the scavenger hunt. It was a marketing way of getting wider audience and spread new movie into the world. A group of young moviegoers had to decode everything about the movie, its title, plot and images. We can't skip the fact that title 'Cloverfield' haven't been confirmed until shortly before its release.

by Daniela Simkova for PocketNews (http://pocketnews.tv)

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