Business character of our society. by Milota Sidorova

Each businessman is supposed to reflect demands of the crowd. Each businessman has to find out the blank space in the market and produce anything that would cover it. That are two basic rules of business.Yet, it's not true anymore. According marketing specialists, relationship between businessman and the customer has been curved and it is the businessman playing the first role. Why? Because everything needs to be sold, even if it's not usefull, good or inspirative. One just needs to persuade people, one needs to make them mad for anything he desires to sell. At any cost. Literally, we could say the production has become a goal of our society. We are buying goods that we no ! longer need or desire or even consider useful.Philosophers suggest that human being may lost its conscience, moral values and discriminating taste when exposed to the flow. Instead of this one gets middlebrow point of view and is ready to follow mainstream.It's no longer secret that this mediocracy has taken rule over mainstream media. According Orson Well's Citizen Kane, everyone desiring to rule the world had had to conquer some information channel. Average programming selling propagandas of our society is extremely dangerour to us. Let's just check program lines of our TV channels. They are either full of stareotypes. For instance moneymaking workoholics, extremely smart, clever and sexi youngsters who think the world is waiting just for them to take, violent guys, army glorification or average average reality shows and talk shows. Traiditonal cultural reports, programs focused on public problems have disappeared. Instead of this the era of politic TV shows has begun.The! change for us, living in a small country in the middle Europe! came wi th this so called “reality show” flow. The society was about to change, but suddenly everyone started to talk about their “heroes, young talents and dancers”. Bulvar informations took over any dialogue content among young people. Suddenly one had had the impression that everyone else was just dancing that the whole country was seeking the Idol and were curious about any detail of emotional intimate shows about weddings. Consceinsly I can say that the work started by bulvar newspaper was thousand times overwhelmed by Saturday and Sunday TV shows. I've lost many precious moments with friends and parents and I had had to challenge bulvar talks even in the school, work or bus. One couldn't escape that. I don't expect any happy ending. People around me are changing. Not just because of media, or course, but their own individuality and own opinions have just been devaluated by screaming advertising and everywhere emotionally attacting programs. It's like t! hey have stopped talking about elementary things. It's strange to talk about active citizenship or gardening. It's weird to talk about sustainability. It's weird not to be “in”and know local celebrities. It's totally weird to ignore current mainstream of everything. Media time and attention to these elementary needs are getting thin. These programs have been moved to underground and less favorite channels or extra paid channels. The majority of themes and topics were stolen from majority of our people. And no one could convince me that it was their demand.The process of separation is deepening and none political union can fix it. The right to be really different has been taken from people. To be different it means to fall into well planned stereotype person or a consumer.Otherwise, it means to be left behind. Sad, extreme but true.

related story (sgx17303): http://news.yahoo.com/s/ap/20100516/ap_en_tv/us_tv_new_seaso...

by Milota Sidorova for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.