Chris Cantell Discusses Entertainment: 'Cloverfield' film zne uspech by Daniela Simkova

Filmova scena hostovala ocarujuci filmovy hit, ktory bol prvym produktom filmoveho priemyslu v roku 2008. Film s nazvom 'Cloverfield' oslovil divakom od sameho zaciatku. Oficialna uputavka bola tak dobra, ze by sme si mysleli, ze samotny film nemoze byt lepsi. Pan Rob Moore, vice prezident spolocnosti Paramount nas vyviedol z omylu a povedal: "Ked sme to zacali, pytali sme sa ako privedieme ludi k tomu, aby hovorili, 'Hej, chcem o tom vediet viac. Vyzeralo to skvele a zaujimavo.' Potom nastastie dorucili film, ktory bol tak vynimocny a putavy ako ludia dufali z marketingovej kampane."'Cloverfield' je pribeh o prisere, ktora zapricinuje chaos a zmatok v New Yorku. Pribeh je poskytovany z nahravky na kamere zabavajuceho sa cloveka na party a zobrazuje priseru, ako nici mesto New York. Benefit filmu spocival v boji o prezitie. Bol to marketingovy tah, ktory zabezpecoval sirsie publikum a rozsirenie filmu do sveta. Skupina ucastnikov filmu mala za ulohu dekodovat vsetko, co suviselo s filmom, jeho titul, dej a obrazy. Nemozme preskocit fakt, ze nazov 'Cloverfield' nwbol potvrdeny do momentu, kedy bolo tesne pred vydanim.

by Daniela Simkova for PocketNews (http://pocketnews.tv)

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edited by: Lenka Macurakova