Disney renaming by Claudia Sonea

In 1989 in Florida, USA, Walt Disney World Resort opened its third theme park called Disney- MGM Studios, inspired from the heyday of Hollywood in the 1930s and '40s. The resort had two contracts with Metro-Goldwyn-Mayer; one to use MGM name and lion logo in marketing and another one to use specific MGM content in The Great Movie Ride. Because of the construction of MGM Grand Hotel and Theme Park in Las Vegas, in 1992 Metro-Goldwyn-Mayer filed a law suit against Disney that filed a countersuit at its turn. The reason was the right over the MGM name. Disney won the battle, but it was contractually prohibited to use the name Disney- MGM Studios in certain marketing contexts where it will be called The Disney Studios. It took them long time, but it is not surprising that they finally decided that from January 2008 the originally name of the park will be changed in Disney's Hollywood Studios. Furthermore the contract with MGM will expire at the end of 2007, so it was a must to rename it. Meg Crofton, president of the Walt Disney World Resort, said that the new name represents the change of the park too; it will no longer represent the golden age of movies, but greatness of Hollywood regarding the entertainment. No matter the reasons and the name, the park is a great place where imaginary can run loose and looks like a real motion picture studio, a mass of streets and buildings that blend into each other. Wouldn't we all want to take a tour?

related story: http://news.yahoo.com/s/ap_travel/20070810/ap_tr_ge/travel_brief_disney_name_change;_ylt=AtKmu.RqZ_.QqftBExy2uYes0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

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