Chris Cantell Discusses Entertainment: Star Wars finally surpassed

by Martina Harvanova

Don't you think any movie couldn't outpace Star Wars? This time, you are absolutely wrong. In one parameter one lately released movie did it. Records in box offices throughout the United States unveil the fact that with an estimated $41 million gross (so far!) one movie has already succeeded in surpassing such groundbreaking shots like Star Wars, Along Came Polly or Snakes on a Plane.It is Cloverfield. The first monster hit released in 2008 has managed to reach this level just during the weekend. The numbers are predicted to become even more smashing due to the long weekend in the U.S. as well as after adding international views and grosses. What kind of a hit is this when it can stun the masses? It is a Paramount's tale of a giant reptile causing chaos in New York City, a classic monster movie, one would say. Added value of Mark Reeves' Cloverfield is a post-September 11 allegory. For 18-34-year-olds with preferences in familiar stories with exciting new trappings the latest hit seems to work in a perfect way. Estimated ticket sales for Jan, 18th-20th recognizes that $41-million Cloverfield is followed by 27 Dresses with the gross of $22.4 and The Bucket List ($15.2 million) on the third spot. Surprising fact that so far the viewers have ranked the movie with quite poor CinemaScore grade of C sketches the possible success of Cloverfield: blossom in the short term of a long weekend, but shaking position in the long run. Simple explanation is a great marketing of the project.The movie benefits from marketing aimed at young moviegoers. Its target is to make them fancy decoding the clues about the movie's plot. "As we started it, we asked, how do we draw people in and have them say, 'Hey, I want to know more about that. That looked cool, that looked intriguing,"' said Rob Moore, Paramount vice chairman. "Then fortunately, they delivered a movie that was as unique and engaging as people had hoped from the marketing campaign." And that is, basically, the entire issue of the Cloverfield's success.Generally known fact, that selling means much more than producing, works as a perfect demonstration in this case. Without great marketing plans the movie wouldn't win such popularity.

related story: http://www.msnbc.msn.com/id/22756913/

by Martina Harvanova for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.