J.P Morgan in entertainment by Katarina Nemcokova

J. P. Morgan Chase & Co. is one of the leaders in financial services in the world. It operates in more than 50 countries and its assets are about $1.5 trillion. Recently the nations third largest bank announced its plans to invest $200 million into the entertainment industry. After looking at other companies to spend a fortune on themselves, J.P Morgan finally started to do the same. The entertainment industry attracts a lot of people therefore it is constantly growing, and its one of the most profiting. Investments in this kind of area is a good step in their path. A lot of companies have noticed that already and using their opportunity. And J.P Morgan will become one of them too. Last but not least. Miller told the journal: "This will significantly broaden our ability to be competitive" Since they are last comers, they decided "to invest in a broad range of opportunities, including film and television financings, content acquisitions, new industry ventures, and traditional and digital media start-ups" Patrik Edsparr, global head of the principal-investments business, told the paper. For this cause they hired Alan J. Levine and Ken Lemberger who are the former executives of Sony Pictures Entertainment to head their new division. With their experiences they could be a big contribution. Their plans have already been started. Their first step was to finance a new entertainment fund with the name Vine alternative investment and also some other small projects. With this small steps they can come to the final aim, which is to be a real competitor in this field. But only he time will show what the future holds.

related story: http://www.hollywoodwiretap.com/?module=news&action=story&id=20335

by Katarina Nemcokova for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.